Tuesday, 17 December 2013

Convention 5


THE TONE OF THE MAGAZINE IS ASPIRATIONAL. The magazine assumes the position of lifestyle coach – it tells you what you need and then offers you advice on how to get it.

For each of the following lifestyle magazines, explain how the tone of the magazine is aspirational. Who is the target audience of each magazine? What values does each magazine expect their readers to have? Give examples to back up your answers

The tone of the magazine is apparitional because a man wants to be strong and impress the ladies, and learn how to become muscly. This is why the target audience is men because a women wants a man like the model and the man wants a women like the one who is hugging the muscular man. The value of this magazine is to make every man want to have muscles and loose wait. for example "DROP 5KGS NOW!" this quote stands out the most because the magazine wants the audience to feel like they need to loose wait before getting muscles.

This magazine give aspiration to women to look pretty and amazing and that every women needs to look like her. The model also draws the attention of other women because she is looking directly at the camera, so what ever angle the audience is standing she will always be looking at the viewer. The target audience is women, the magazine is telling the audience to have breasts like her and to love your body. The magazine expects the audience to feel like they need to look good and asking the questions if they are "To Fat" or "To Skinny", this then leads the target audience to buy the magazine and change there self.

The magazine is aspiring young teenagers to be like Vanessa Hudgens and get all the boys. It's also showing young teenagers that they need all the new "Summer Shopping Special" and get with the fashion. "Classmates need to mop up my periods" this quote isn't very suitable for young teenager and children who look up to Vanessa. This magazine wants teenagers to be cool and end up looking good after reading this, but I don't think this will help kids understand get better looks.

Monday, 16 December 2013

Lifestyle Magazine Convention 2 & 3


There is a model or celebrity on the front cover as the main image and he/she is looking directly at the camera

Why does the magazine use a model or celebrity on the cover? Why are they looking directly at the camera?
Explain the effect on the target audience.

The magazine uses a model or a celebrity because they look good and the audience will want to look like them and not someone ugly. If it was a celebrity she will be a role model to the target audience and the audience will want to be that celebrity. She is looking directly at the camera because at any angle you stand she will always be looking it you. This also means that she is attracting the reader for sexual gaze and attention. This will make the audience like her and get sexual

Direct mode of address is used – the magazine is talking to you and makes a direct reference to you lifestyle. ie. Lose Your Gut, Impress Your Girlfriend, New Styles for You!

Find examples of direct mode of address in the above magazine. Why is this used? What effect does it have on the target audience?

Direct address is used because it says “Already in your wardrobe” meaning you have to buy and that it’s too good to ignore. It makes the audience feel good about them self’s because she may be wearing what the audience wants to buy. “The best thing I ever did for my body” this suggests that other customers are happy they did what the magazine told them this makes people believe that what they are doing is good

Lifestyle Magazines - Convention 4


The editor’s letter is chatty and informal. Will often use a direct mode of address as though they are a friend of the reader.

Publication: FHM
Issue: February 2005

The standard model “guy” is a pretty straightforward being. When we tell our lady to shut her trap so we can watch some footie, it means just that. There are no hidden messages whatsoever. And it certainly does not mean, “Honey, now is the best time to talk about where this relationship is going.” But as we’ve stressed oh-so-many times in the pages of this very magazine, women on the other hand, are not so much into this business of being straightforward. The word “fine” for example, could mean a million and one things, and it is way better to have all your limbs chopped off by a mega-powered chainsaw than have a woman say the dreaded word to you.
So this month if your girl mutters, “We don’t really need to celebrate Valentine’s Day if you don’t want to,” don’t take it as your cue to jump for joy and spend all the cash on Star Wars Lego. Why? Because there is simply no chance in hell that she actually means it, plus it will take you forever to build one stupid Millennium Falcon.
If anything, it’s simply a test to see if you’re really the sensitive and caring dreamboat that you’ve been pretending to be, or if you’re just, well, a guy. So what do you do? If you really dig the chick – and third base is a great possibility – we recommend you sell all your worldly possessions and spend it all on that one special day. And to help your cause, we’ve got some pretty good V-Day gift ideas on pages 98 and 99. After all, third base is a pretty damn good thing.

Read the above Editor’s Letter and highlight all of the examples of the editor being chatty and informal, as well as examples of the editor using a direct mode of address (using “you” or “your”) for both chatty, informal and direct mode of address.

Monday, 9 December 2013

Introduction To Lifestyle Magazines

Identify the different 'types' of content in magazine

The main contents in the "Contents Magazine" are Shoes, Personal Stylists, Clothes, Fashion, Beauty. These contents are aimed at women and how they look and what they wear. For example the personal stylist story is saying you need shoes "The fanciest footwear for twinkle toes"

Discuss the layout of the page. From your analysis what gender and type of person is this magazine for?

The layout of the page is pictures at the top and text at the bottom. The pictures are all in different sizes and the women seems to be the most important because they made her bigger. This magazines target audience is women because of what they are advertising. The designer has made the women bigger because they want people to see that you can be pretty like her. The text is numbered so that the audience can go to what they are looking and not flick through all the ads. The designer didn't make the magazine very colorful so that younger people may not buy it, but older more stylish people will buy it because it is very slick. The bold text catches peoples eye so that they can read it and maybe like what they see and then they would be forced to buy it.

How would someone hope to benefit from buying this magazine?

People would benefit from buying this magazine by getting good looks, and following what the designer has typed on it. The audience would hope to be a changed person  when they read it because they could find something they like and then buy what will change them. They could learn new words from gossip areas and ads. Some people will want to get with a different group of friends and they want to change there appearance and the only way is to use the magazine.

Thursday, 5 December 2013

Album covers

url.jpgLady Gaga The Fame

url.jpgThe album cover shows Lady Gaga with glasses and diamonds on it, this shows that she is rich. The big diamond next to her face shows that she wants to show of her wealth. On the glasses it says The Fame meaning that she is famous and this album says that she wants to tell her fans that she is. This also says that because she is famous Lady Gaga can have diamonds and big expensive glasses.

Jason Derulo - Talk Dirty To me ft 2 Chainz

url.jpgThis album cover shows that girls want to touch his muscle and he lets them as he is holding a girls hand to touch it. He is showing of his muscle this says that he is confident about his body and that he thinks girls like it. It says Ft 2 Chainz very small underneath Derulo meaning that he wants all the fame and doesn't want anyone to think 2 Chainz has a big part in the song.

Jesse J - Smile

url.jpgIn this album it says smile on her jumper but she is hiding her smile with her hand. This shows that fashion dictates how she feels but she doesn't have to show that she is smiling just because it says on her top. Also on the bottom left corner it says that she one the brit awards in 2011, this shows off her success and wants people to know that she is a good singer. Her colourful nails show that she wants people to see it because of how she is straightening her fingers.

Eazy E - The Hip-Hop Thugsta

url.jpgThe gloomy background and the two guns  shows that he is a dangerous man, and a gangster because of the title of the album. This is a very old album cover and maybe he is showing to the new people that back then were bad days and people had to bring guns in the rap industry. He has a smile on his face showing that he likes guns and is posing for the camera as he doesn't want to look to dangerous

Nas Explains Meaning Behind "Life Is Good" Cover Art

Eminem - The Marshal Matherslp

This picture is shown in black and white to show that he is creating old albums and wants to look like he is a well known rapper. The house has spikes on the side of the porch meaning he doesn't want anyone to approach the house. I think the house is where he grew up as a child and wanted to show his fans where he started.

Nas - Life Is Good

This album cover shows that he is lonely and that the title of the song isnt all what it seems. He is holding a dress maybe to show that his wife or girlfriend has left him. Him being alone shows that he doesn't want to be with anyone and that he is heartbroken. Everything is very dark except for the dress and Nas's suit this shows he wants to stand out.


The writing over her body stands out allot, and the words cover up her body showing that just because she is naked doesn't mean the audience should look at her. Maybe she is saying look at the text and the meaning of it. She also looks very sad and the title of the song is unapologetic maybe she doesn't want to apologies to someone.

Bob Marley - Legend

The title of the album cover shows that he is a legend and he isn't posing for the camera showing that he isn't boasting that he is a legend. He seems very calm in the picture maybe he has seen something that caught his attention away from the camera and that is why the photographers thought this pictures is good. His hair is very long this could show that he has worked hard on this album and that he didn't stop making it better.

50 Cent - 'Get Rich Or Die Tryin'

The cross in the picture stands out allot because of the broken glass this shows that he is religious and that he cares and that he isn't just a thug. Or the broken glass is where he is telling his enemy's to shoot him because 50 cent has been shot before. This could be a threat to some people because of the glass and the cross shows that he is a proud christian.

Tupac - Shakur

Tupac is showing his fingers saying that he is from the west side and that he isn't on any other side. He is showing of his jewelry showing that he is rich and that he likes people to know he is rich. This album is very old and he had to show is enemy's that he was from the west because where tupac lived there was crime everywhere and he had to keep him self protected.