There is a model or celebrity on the front
cover as the main image and he/she is looking directly at the camera
Why does the magazine use a model or celebrity on
the cover? Why are they looking directly at the camera?
Explain the effect on the target audience.
The magazine uses a model or a celebrity because
they look good and the audience will want to look like them and not someone
ugly. If it was a celebrity she will be a role model to the target audience and
the audience will want to be that celebrity. She is looking directly at the
camera because at any angle you stand she will always be looking it you. This
also means that she is attracting the reader for sexual gaze and attention.
This will make the audience like her and get sexual
mode of address is used – the magazine is talking to you and makes a direct
reference to you lifestyle. ie. Lose Your Gut, Impress Your
Girlfriend, New Styles for You!
Find examples of direct mode of address in the
above magazine. Why is this used? What effect does it have on the target
Direct address is used because it says “Already in
your wardrobe” meaning you have to buy and that it’s too good to ignore. It
makes the audience feel good about them self’s because she may be wearing what
the audience wants to buy. “The best thing I ever did for my body” this
suggests that other customers are happy they did what the magazine told them
this makes people believe that what they are doing is good